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We become your all-in-one accounting partner for e-commerce growth
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Bookkeeping For E-Commerce Businesses. Is it necessary?
What Does Ratio Analysis Tell You?
How Are Ratios Calculated?
-
Current Ratio = Current Assets ÷ Current Liabilities
Why is it necessary?
Because it gauges short-term liquidity, ideally exceeds 1.0 -
Quick Ratio = (Current Assets − Inventory) ÷ Current Liabilities
Why is it necessary?
Because it shows whether a business can immediately cover its short-term debts using only its most liquid assets. -
Debt-to-Equity Ratio = Total Debt ÷ Equity
Why is it necessary?
Because it measures financial leverage and long-term obligations. -
Return on Assets (ROA) = Net Income ÷ Average Total Assets
Why is it necessary?
Because it shows how productive assets generate profit. -
Return on Equity (ROE) = Net Income ÷ Shareholders’ Equity
Why is it necessary?
Because it indicates returns earned on invested capital. -
Asset Turnover Ratio = Net Sales ÷ Average Total Assets
Why is it necessary?
Because it measures asset efficiency in generating revenue.
Applications Of Ratio Analysis
- Liquidity ratios show if you have enough cash to cover vendor payments, refunds, and other immediate expenses.
- Leverage ratios measure how much your business relies on loans or credit, and whether your store generates enough income to handle repayments.
- Efficiency ratios, like inventory turnover, reveal how quickly you sell products and restock, helping you manage stock levels and avoid tying up funds.
- Profitability ratios, such as gross margin and net profit margin, help you compare your earnings to your sales, guiding pricing and cost control strategies.
Why E-Commerce Businesses Should Use Ratio Analysis?
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FAQs
E-commerce bookkeeping is the process of tracking money coming in and going out of your online store. It includes recording sales, tracking expenses, handling refunds, managing inventory costs, and more, all so that you can understand your business finances.
Yes. In fact, many online sellers choose to outsource their bookkeeping to experts. It saves time, reduces errors, and lets you focus on growing your business instead of managing spreadsheets.
Yes, bookkeeping is crucial for e-commerce. It allows you to track sales, expenses, returns, and inventory. Keeping detailed records keeps you ready for tax season, helps avoid costly mistakes, and gives you the confidence to grow your business.
Documents that help you understand your financial health and make better decisions include profit and loss statements, balance sheets, cash flow statements, inventory summaries, sales tax reports, and payment gateway reconciliations.
A current ratio between 1.2 and 2.0 is generally considered safe and healthy. This suggests your business has enough assets to cover short-term debts and keep operations running smoothly.
Monitor key ratios including Gross Profit Margin (to measure profitability), Inventory Turnover (to track how quickly stock sells), Return on Assets (to see how well assets are used), and Debt-to-Equity (to monitor financial stability). These give a clear view of business performance.

